Post updated July 2021

If you're reading this post, you're 1) probably an Etsy seller, and 2) interested in sending marketing emails for your shop and looking to get started with the AWeber integration. I've created this step-by-step tutorial for how to set up AWeber email marketing to help you see what the process is like and decide if it's a good fit for you!

Let's dive in.

STEP 1: Sign up for AWeber

AWeber offers a great free plan for your first 500 subscribers that includes:

  • Email marketing
  • Automations
  • Landing pages
  • Sign up forms
  • Integrations
  • 24/7 Customer Solutions

Pro plans with extra features start at $19/month and prices increase as your list size increases. You can see all the pricing details on their site. Here's a quick breakdown of pricing from AWeber—it's worth noting that they also offer discounts for quarterly and annual subscriptions.

Setting up your account is super easy. Just fill out your name and email address—no credit card required to get started.

After completing the sign-up process, you'll get an email (Your AWeber account is ready!) right away that confirms your account and sends you over to AWeber to set up a password and log in. If you don't see the email, make sure to check your spam/junk/promotions folders.

After you set up a password and log in to your account, you'll be prompted to select a plan: free or paid. On this page, you'll see all the AWeber plan features. You also have the option to pick annual, quarterly, or monthly pricing for paid plans.

After you set up a password and log in to your account, you'll be prompted to select a plan: free or paid. On this page, you'll see all the AWeber plan features. You also have the option to pick annual, quarterly, or monthly pricing for paid plans.

In this tutorial, we'll get started with the free plan. This plan is perfect for those just getting started with email marketing—and you can always upgrade to a Pro plan down the road!

STEP 2: Set up your account details in AWeber

First things first: Let AWeber know what your company or shop is called and where to find it.

Add a physical address to your account. This is important to make sure your account and emails are compliant with anti-spam laws.

If you're just getting started with email marketing, chances are you won't have any subscribers to add to your account yet. However, if you do already have an email marketing list, you can select the option that applies to you here.

In this last step, make sure you select Etsy from the list of tools you use for your business. We'll set up the Etsy widget a little later on.

That's it! You're done with Step 2: setting up your AWeber account details. You'll see some additional steps on your account dashboard, including publishing a landing page, creating a welcome email, and sharing your landing page. We're going to skip those steps for now (check out these AWeber support packages if you want help!) and move on to the list setup and Etsy integration.

STEP 3: Set up your list details + confirmation email

Basic List Settings

From the navigation menu on the left side of the screen, open the List Options pane and select List Settings > Basic Settings. From here, you can view your list's unique ID, update the list name, and write a custom list description. You can also update the From Name (which will display in your subscribers' inboxes when you send emails) and the From Address.

Personalize Your List

When your List Basic Settings are complete, navigate to the Personalize Your List section to upload your logo, create an email signature, and connect Facebook and Twitter accounts for social sharing.

Write Your Confirmation Message

Now, navigate to the Confirmation Message section to write a custom message to new subscribers.

This is the opt in email that sends to your Etsy buyers right after they make a purchase. I recommend updating this language to be a less plain and include a little information about your shop.

You may also want to request a custom subject line, something like “Thank you for your order! Please confirm your newsletter subscription”

» TIP: Need help coming up with copy for your confirmation message? This service is included in all of my Etsy Email Marketing packages

After you've written a confirmation message make sure to hit that green "Save All Settings" button at the end of the page! Don't worry if you miss a step or want to update these settings later—they can all be accessed and updated any time in your AWeber account.

STEP 4: Connect your Etsy account to AWeber

Connecting your Etsy account with AWeber allows the two platforms to share some data, like customer purchase date and email address. It also lets you to send the automated confirmation message that you created in Step 3. This is the opt in email that will send to your customers right after they make a purchase.

Starting from your AWeber account dashboard, you'll head over to Integrations on the left-hand menu.

Navigate to Available Integrations and search for Etsy. The Etsy integration should show up at the top of the list. Select the Etsy integration from the list. You'll see the following information. Select the "Connect Integration" button.

You'll be taken from AWeber to Etsy to complete the account integration. Sign in to your Etsy account, then allow AWeber access to your Etsy account using the blue confirmation button.

After you allow AWeber to access your Etsy account, you'll be taken back to your AWeber Integrations page. Important: on the Etsy Integrations page, use the drop-down to select the new list that you set up in Step 3 of this tutorial.

You're done! That's how to set up AWeber Email Marketing for your Etsy shop.

Your integration is set up and ready to use. You can now dive into all the exciting email features that AWeber offers: creating an automated welcome series for your new subscribers, sending shop announcements, segmenting your audience, and building relationships with your Etsy buyers to bring them back to your store again and again.

Want a little help with email marketing for your Etsy shop?

I offer Etsy email marketing packages starting at just $400 and can help you get set up, write custom copy for your opt in email, design on-brand templates for your shop, help you plan what to send, and build product emails and shop newsletters.

About Caitlin

Hi, I'm Caitlin. I run Briar Rose Consulting, a marketing and design company that works to create meaningful connections between your customer and your brand. I've been helping clients with email, logo design, graphics, and the occasional website for over a decade. When I'm not at the computer, you can find me in the mountains ⛰

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