If you're reading this post, you're 1) probably an Etsy seller, and 2) interested in sending marketing emails for your shop and looking to get started with the AWeber integration. I've created this step-by-step tutorial for how to set up AWeber email marketing to help you see what the process is like and decide if it's a good fit for you!

Let's dive in.

STEP 1: Sign up for AWeber

Like all good tools, AWeber isn't free. The platform starts at $19/month and prices increase as your list size increases. You can see pricing details and enjoy a 30-day FREE trial using this special link. Here's a quick breakdown of pricing from AWeber—it's worth noting that they also offer discounts for quarterly and annual subscriptions.

When you create an account, you'll be prompted to add all the standard information: name, email address, and payment information. You'll also select your billing interval: monthly, quarterly, or annual.

After completing the sign-up process, you'll get an email (Your AWeber account is ready!) right away that confirms your account and sends you over to AWeber to set up a password and log in. If you don't see the email, make sure to check your spam/junk/promotions folders.

STEP 2: Set up your first list in AWeber

As soon as you receive your account confirmation email and set up your password, you'll be logged in to your AWeber account and guided through the following steps to create your first list. The list you create here will be used later for the Etsy integration, so don't skip these steps.

Name and describe your list

A list is a group of subscribers who have given you permission to send them broadcasts (one-time messages and newsletters) or campaigns (automated series of messages) via email. Think of it as a group of people or contacts with common interests who want to hear from you. Don’t worry! You can change and edit all of this information in the future if you need to, inside your account.


List Name Suggestion:

You might call your list [Shop Name] List or [Shop Name] Newsletter

List Description Suggestion:

Regular updates about [Shop Name] new products, special sales, and the occasional newsletter.

Approve your confirmation message

This is the opt in email that sends to your Etsy buyers right after they make a purchase. I recommend updating this language to be a less plain and include a little information about your shop.

You may also want to request a custom subject line, something like “Thank you for your order! Please confirm your newsletter subscription”


» TIP: Need help coming up with copy for your confirmation message? This service is included in all of my Etsy Email Marketing packages

Complete setup

After you've written a confirmation message and hit that green "Complete setup" button, your account is ready to use! And don't worry if you miss a step or want to update these settings later—they can all be accessed and updated any time in your AWeber account.

STEP 3: Connect your Etsy account to AWeber

Connecting your Etsy account with AWeber allows the two platforms to share some data, like customer purchase date and email address. It also lets you to send the automated confirmation message that you created in Step 2. This is the opt in email that will send to your customers right after they make a purchase.

Starting from your AWeber account dashboard, you'll head over to Integrations in the upper-right corner of the page.

Navigate to Available Integrations and search for Etsy. The Etsy integration should show up at the top of the list.

Select the Etsy integration from the list. You'll see the following information. Select the "Connect Integration" button.

You'll be taken from AWeber to Etsy to complete the account integration. Sign in to your Etsy account, then allow AWeber access to your Etsy account using the blue confirmation button.

After you allow AWeber to access your Etsy account, you'll be taken back to your AWeber Integrations page. Important: on the Etsy Integrations page, use the drop-down to select the new list that you set up in Step 2 of this tutorial.

You're done! That's how to set up AWeber Email Marketing for your Etsy shop.

Your integration is set up and ready to use. You can now dive into all the exciting email features that AWeber offers: creating an automated welcome series for your new subscribers, sending shop announcements, segmenting your audience, and building relationships with your Etsy buyers to bring them back to your store again and again.

» Ready to get started? Use this special link to get a 30-day free AWeber trial.

Want a little help with email marketing for your Etsy shop?

I offer Etsy email marketing packages starting at just $300 and can help you get set up, write custom copy for your opt in email, design on-brand templates for your shop, help you plan what to send, and build product emails and shop newsletters.

About Caitlin

Hi, I'm Caitlin. I run Briar Rose Consulting, a marketing and design company that works to create meaningful connections between your customer and your brand. I've been helping clients with email, logo design, graphics, and the occasional website for over a decade. When I'm not at the computer, you can find me in the mountains ⛰

Leave a Reply