I called this month's newsletter 𝓕𝓸𝓷𝓽 𝓕𝓻𝓲𝓭𝓪𝔂 because the past month has been a feast of font-related projects over here. Some highlights:
- Tips for pairing two typefaces together (& some cool examples)
- How to select serif fonts that communicate reliability and establish trust
- Ways to (slightly) modify script styles to make sure text stays legible
- How to import web fonts in Klaviyo's new email editor (here's a good how-to guide on that!)
Why does font matter?
If you want to be utterly utilitarian, you could argue that any easily legible typeface is just as good as another. But if that's true, why are there 550,000+ and counting fonts out there?
Font can have a big impact on the "personality" of the written word. It's sort of like the body language of letters, and can contribute atmosphere, feeling, and tone to text or a logo.
Sometimes it's subtle, and sometimes the effect is pretty dramatic (this image gallery of iconic logos re-written in Courier shows just how integral the fonts are to brand recognition and feel!)
A good font might go unnoticed while a great font can stand out. And a bad font is truly unforgettable (just ask Ryan Gosling).
Do you have a favorite font or font pairing? Or maybe a font that you absolutely loathe? Let me know