I called this month's newsletter 𝓕𝓸𝓷𝓽 𝓕𝓻𝓲𝓭𝓪𝔂 ✍️ because the past month has been a feast of font-related projects over here. Some highlights:

  • Tips for pairing two typefaces together (& some cool examples)
  • How to select serif fonts that communicate reliability and establish trust
  • Ways to (slightly) modify script styles to make sure text stays legible
  • How to import web fonts in Klaviyo's new email editor (here's a good how-to guide on that!)

Why does font matter?

If you want to be utterly utilitarian, you could argue that any easily legible typeface is just as good as another. But if that's true, why are there 550,000+ and counting fonts out there?

Font can have a big impact on the "personality" of the written word. It's sort of like the body language of letters, and can contribute atmosphere, feeling, and tone to text or a logo.

Sometimes it's subtle, and sometimes the effect is pretty dramatic (this image gallery of iconic logos re-written in Courier shows just how integral the fonts are to brand recognition and feel!)

A good font might go unnoticed while a great font can stand out. And a bad font is truly unforgettable (just ask Ryan Gosling).

Do you have a favorite font or font pairing? Or maybe a font that you absolutely loathe? Let me know ⤵️

Happy typing!

—Caitlin

PS - here are some fun (and free!) fonts for summer »

FABULOUS FONT FINDS

The Difference Between Font and Typeface

Terminology surrounding typography has morphed and found its place in our modern day vernacular. The terms "typeface" and "font" are used interchangeably today, but how did we get there?

11 Tips for Pairing Fonts Like a Pro

Choosing the right font is important, and when you pair 2 fonts together it can help your logo stand out from the crowd. However, pairing any font at random isn’t the way to go about this.

The 18 Most Iconic and Influential Logos Of All Time

These logos have stood the test of time, seared themselves into the public consciousness, and influenced countless other logos that came after them. And, it helps to know where you’ve been to plan where you’re going.

Fonts for Summer (that are free to download!)

Free summer fonts are perfect for this time of year! Even though the days are getting a little shorter and the weather isn't quite as scorching hot, we've still got some summertime remaining. That means we're still hanging onto summer feels!

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About Caitlin

Hi, I'm Caitlin. I run Briar Rose Consulting, a marketing and design company that works to create meaningful connections between your customer and your brand. I've been helping clients with email, logo design, graphics, and the occasional website for over a decade. When I'm not at the computer, you can find me in the mountains ⛰

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