On the fence about business cards? Here are three reasons why they’re still relevant in the age of social media, LinkedIn and smart phones.
They show that you planned ahead for the appointment, conference, or interaction. While there are lots of apps and digital methods to exchange information, business cards show that you took the time to consider follow-up and that you care about sharing your information in an accurate and efficient way. It’s far more professional than taking a photo of someone’s conference badge or, God forbid, asking them to type their info into your phone. Have you noticed that your phone screen looks 100% dirtier and more smudged when someone else is holding it!? Not a great first impression.
Whether to add a coupon code, make a note, or jot down an appointment reminder, you can easily add a little extra information to your cards if a situation calls for it. If you think you’ll often need to add information on your cards, consider leaving the back blank. Just make sure your critical information – like name, email address, and phone number – is included on every card in a clear, easy-to-read font.
It’s easy to add a note or contact into your phone and forget it forever. How often do you scan through your contacts list to find a lawn care specialist, hairdresser, or consultant? Probably never. When you hand out your business card, you’re giving someone a physical reminder of your interaction that will stick with them.
“Caitlin I absolutely love all the work you did on my business cards/menu!!! I love the logo and fonts and chalkboard design! You are a true artist! But most of all I loved going through this process with you! You went above and beyond the design by getting to know and understand what I wanted to communicate and when I got stuck you were able to figure things out for me! You are amazing at what you do!” —Alesia Conover, Hair By Alesia
Want to work together? Contact Caitlin at Briar Rose Consulting