As a business, explaining your product in a way that makes people buy, or even care, can be a challenge. Your job, after all, is to create your high-quality product in a way that satisfies your customers, leading to word of mouth recommendations and repeat purchases.

“Product” can be anything you or your business offers, including physical or digital goods, services, and events. We’re talking anything from national seminars where you’re speaking to a crowd, to your all-natural soaps that you make and sell as a passion project, to your uncanny ability to listen to a noise a car is making, diagnose the issue, and fix it—and everything in between.

Your “customer” is anyone you want to interact with, whether you’d like to sell them a product, make sure they read your newest blog, or explain your charity’s mission to inspire change.

Your marketing campaigns are responsible for attracting new potential customers and delivering them to your product. If that’s something you need, you can learn more about marketing services here. Your copy is responsible for speaking to these new potential customers and explaining your product so they can make an informed decision.

The channel for this explanation varies; there are endless combinations of “product” and “customer” and your copy must be tailored to reflect this. It might be a robust product page description on your website, a snappy caption on your social media account, a flyer at the local coffee shop, a print ad in a trade magazine—potential venues are endless, but your chances to connect with your audience in a meaningful way are not. That’s why it’s important to do it right the first time.

Get in touch today to talk about what the right copywriting can do to help your business succeed.

Caitlin at Briar Rose Consulting