It was a great experience working with Caitlin. She went over and beyond to create a fantastic automated email series for us. Would definitely recommend her as a freelancer!

Dylan’s Tours

Making email marketing really work for your business can be a challenge. How do you know what to send, when to send it, and how often?

If you’re selling a product, advertising a service, or sending a newsletter to keep your subscribers engaged, I can help improve your program and reach your email goals. The key to a successful email program is analyzing current and past performance and thoughtfully testing new ideas to maximize return on each send.

There is no one-size-fits-all solution in email marketing, so it’s critical to learn what your subscribers will best respond to in order to achieve the best results for your business. Do your subscribers respond better to short or long subject lines? Long or short emails? Text- or image-dominant content? A hard sell on products, or a narrative approach? What time of day do your subscribers interact with your emails?

I can help you answer all these questions and more – and most importantly, implement an email marketing program that really makes a difference for your business. I can help you improve your results with Mailchimp, Active Campaign, Marketo, Constant Contact, AWeber, Klaviyo – or whatever email service provider you’re currently using!

Do you need help with an email, template, or campaign in your email service provider? I’m well-versed in drag-and-drop editors in all the major platforms, as well as working behind the scenes in HTML. I can handle all the elements of template design – including code, graphic design, and copywriting – to leave you with on-brand, functional templates that are easy for you to use and modify going forward.

If you’re not currently doing any email marketing for your business but would like to get started, I can help you select the email service provider that best suits your business’s needs and goals, implement the service, and design an email program that will help your business succeed.

Contact me if you’d like to connect for an introductory call to discuss if, and how, email can help your business.