Marketing TO the Competition – October Newsletter

Do you make a habit of watching your competition? 👋🧐 Watching your competition to see what they’re doing in your space is not a novel idea. But how about watching your competition to see what they’re not doing? And what can you learn from what you don’t see? Several things. First, by getting a better…

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On Business Survival – September Newsletter

for survival, businesses needs food and shelter

Wilderness survival; business survival Greetings from the mountains, where I started drafting this month’s newsletter while sitting next to the campfire. 🔥🏔️🏕️ Fall officially arrived this month, and the changing seasons were especially apparent at altitude—sunshine one moment, and pea-sized hail with thunder and lightning the next. The changing seasons always provide a good reminder…

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Font Tips & Tricks – August Newsletter

I called this month’s newsletter 𝓕𝓸𝓷𝓽 𝓕𝓻𝓲𝓭𝓪𝔂 because the past month has been a feast of font-related projects over here. Some highlights: Tips for pairing two typefaces together (& some cool examples) How to select serif fonts that communicate reliability and establish trust Ways to (slightly) modify script styles to make sure text stays legible…

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