Making email really work for your business can be a challenge.

How do you know what to send, when to send it, and how often to send?

Most importantly, how do you send emails that your subscribers want to see in their inboxes?

Email Workflow Strategy: What to send, to which subscribers, at what time?

The key to a successful email strategy is analyzing current and past performance and thoughtfully testing new ideas to maximize return on each send. There is no one-size-fits-all solution in email marketing, so it’s critical to learn what your subscribers will best respond to in order to achieve the best results for your business.

If you’re selling a product, advertising a service, or sending a newsletter to keep your subscribers engaged, I can help improve your program and reach your email goals.

I offer a free 30-minute phone consultation for new email clients. This gives us a chance to discuss what you've done with email so far and the types of results you're hoping to achieve, as well as ask questions you may have.

What difference can a good email strategy make?

Good emails are the ones that your subscribers respond to. Because every audience is different, every "good email" is a little different too.

Do your subscribers respond better to short or long subject lines? Long or short emails? Text- or image-dominant content? A hard sell on products, or a narrative approach? What time of day do your subscribers interact with your emails? What kind of email design is best?

I can help you answer all these questions and more – and most importantly, implement an email strategy that really makes a difference for your business.

I offer several different email program audits that provide valuable insight into your program as well as next steps.


It was a great experience working with Caitlin. She went over and beyond to create a fantastic automated email series for us. Would definitely recommend her as a freelancer! —Dylan's Tours

Email Marketing Questionnaire

Ready to see real results with email marketing?

Maybe you've sent emails in the past, but you've gotten too busy and need a hand keeping your campaigns running. Maybe you have an email program that's running smoothly, but you're not really sure how it's performing or if it could have a greater return for you, and you need someone to get "under the hood" to help with analytics. Or, maybe you don't do any email at all and you're not sure if it would be worthwhile.

No matter where you are with email marketing, I can help you by developing an email strategy that welcomes, nurtures, and converts your subscribers into buyers and brand fans. I've spent a lot of time evaluating email programs and can tell you where your program's strengths and weaknesses are.

I can help you improve your results with Mailchimp, Active Campaign, Marketo, Constant Contact, AWeber, Klaviyo, or whatever email service provider you’re currently using!

If you’re not currently doing any email marketing for your business but would like to get started, I can help you select the email service provider that best suits your business’s needs and goals, implement the service, and design an email strategy that will help your business succeed.

Tell me what's going on with your email program.