New Logo Design Questionnaire - Briar Rose Consulting

Custom Logo Design Questionnaire

If you'd like to work together on a new logo design for your brand, take a few minutes to fill out the questionnaire below. It will tell you a little more about my design process and ask questions about your business: your mission, who you serve, and what types of visuals appeal to you. You can see a selection of past designs here.

We have been thoroughly impressed with Caitlin’s work. She takes the time to understand not only what’s needed for our brand, but what’s desired. She was able to take our goals and ideas, and create beautiful designs that far exceeded our expectations! —Scott & Julie, Snowy Elk Coffee Co.

Tell me about your business and your vision.

Your name *

Email address *

Phone number *

Website

What are the marketing and business goals for this logo; what will it accomplish?

Will the logo be used in print, online, or both?

Print (signage, marketing materials)
Online (website, email marketing)
Both

What is your company tagline/mission statement?

How would you describe your business to someone who has never heard of you?

Describe your target market and key demographics (age, gender, geography).

What do you want your new logo to communicate about your company or products?

Who are your direct competitors? Provide links to their website(s) if applicable.

What separates your business from the competition?

Are there any elements, colors, or themes that you would like to see included in your logo design?

Do you prefer icon-based or text-based logo designs?

Icon-based
Text-based
No preference

Are there any images or concepts you DO NOT want to see?

Write down the five most important words that represent what your organization does and what the company stands for (from your perspective).

Write down three words that represent how you want your clientele to perceive you (their perspective).

If you have an existing logo or design, what do you like about it? Dislike about it?

Are there any visuals you’ve been using in your branding so far (website, business cards, social media profiles) that you’d like this logo to coordinate with? If yes, please provide links or send the images via email.

If there are existing design files you'd like to include, please email them to caitlin@briarroseconsult.com

When I create a new logo, I work with a flat rate for the project. This ensures that you know exactly what your costs will be upfront. Because the budgets and needs of each project vary, I’ve included a few of my most popular logo packages below. With each of these packages, you’ll have an opportunity to provide feedback during the design process. Once the design is finalized, you’ll receive files in every major format, including hi-res for print jobs and lo-res for web use, in both color and B&W. Take a look and let me know which you think will be best suited for your needs. We can revisit this later if needed.

Quick & Cost Effective: $700 (includes 2 logo drafts and one round of revisions)
More Choice: $1200 (includes 3-5 logo drafts and two rounds of revisions)
The Complete Package: $1700 (includes More Choice package, as well as a style guide detailing your brand fonts, colors, and logo usage.
Enterprise: $2200 (includes The Complete Package, as well as additional brand collateral (business cards, icons or logos for social media) to be outlined in the Scope of Work.

What is your ideal timeline for this project?

Two weeks
One month
Two months
Greater than two months

To allow enough time for communication and ensure quality for your new logo design, I typically do not accept logo work with a deadline less than two weeks.

Is there anything else you would like to share about your company or logo needs?