Proudline Guided Flyfishing Logo Design
COLLABORATIVE FISHING LOGO DESIGN
This flyfishing logo rebranding project was a collaborative effort with Travis Krause Studios. We worked to create a logo that celebrated Proudline's long-standing legacy by keeping some visual consistencies with the organization’s original logo, but which also brought an updated and custom mark to the brand.
We also created brand assets, including business cards and merchandise designs. The new simple style guide for Proudline helps their business present a consistent visual identity.
With only a rough concept of what my website should contain, Caitlin’s thoughtful questioning crafted an end product that embodied each of its elements in an elegant way. Her suggestions, results and timely responses gave me the confidence to progress with a project I had no prior experience with. And Caitlin’s technical expertise highlights the creativity reflected in my brand. Briar Rose Consulting has been a joy to work with and is a company I would highly recommend. —Lani Kitching, Proudline Guided Flyfishing