Thanks for stopping by to learn more about Etsy email marketing.
Hi, I'm Caitlin.
I run Briar Rose Consulting, a marketing and design company that works to create meaningful connections between your customer and your brand.
I help Etsy shop owners grow shop sales, maintain relationships with customers, and encourage repeat purchase with email marketing.
IN A HURRY? HERE ARE THE HIGHLIGHTS:
- AWeber is an email marketing program that has partnered with Etsy to offer email solutions for sellers
- The integration is compliant with the Etsy Seller Policy because shoppers are added on an opt-in basis
- AWeber makes it easy to send automated thank you notes, welcome emails, and product promotions
Want to dive right in to the DIY? Try the AWeber free plan using the button below, keep reading to learn more, or check out the step-by-step blog post here.
Email Solutions for Etsy Sellers
I work with a client who has a thriving Etsy shop but struggled with getting email signups from the platform. If you already have an email newsletter you may be experiencing something similar. No matter where you promote your newsletter on Etsy (shop announcements, product listings, or About information), it's just too much work for people to follow those links and sign up. You might have hundreds or thousands of sales each month but only one or two email subscribers.
» Love, Georgie went from just 16 Etsy email subscribers to over 2,000 in a year using AWeber!
When you can't reach out to your customers post-purchase, your effective marketing options are seriously limited. Someone finds your store, loves your products, makes a purchase, then they’re gone forever. Sure, some customers come back on their own—but it’s a lot easier to get repeat buyers when you can reach out to your customers after the sale! That's where AWeber comes in.
How Etsy Email Marketing Works with AWeber
The trick to getting more email subscribers from your Etsy buyers is to make it easy for them.
AWeber does this by sending an automated email immediately after purchase asking your buyer if they would like to join your email list. Timing here is important: you want to catch your buyers’ attention when they’re most interested in what you have to say. Tell your story, increase brand loyalty, and begin building a relationship.
This opt-in email is Etsy-approved and compliant with the Etsy Seller Policy. If your customer does not opt in, they won't receive any more emails from you.* But if they click that little blue button, they're on your list. It's really that simple.
Once a subscriber is opted in to your AWeber list, you can send them regular emails, including an automated welcome series, a product review request, special sales throughout the year, a monthly newsletter, new product releases, and more!
You can see an example of the simple AWeber opt in email that sends post-purchase. The text can be edited to provide a message that's on-brand for your shop.
*Regardless of their subscriber status in AWeber, your customers will always receive Etsy order update emails. AWeber doesn't change anything about the emails customers receive from Etsy.
What types of emails can you send from AWeber?
You can send any type of email to your AWeber subscribers. The content will depend on your brand, products, and what types of customers you have. Here are a few popular ideas—each one could be its own email, or you could mix-and-match several ideas in a single send:
By the Numbers
MORE THAN HALF
of Love, Georgie Etsy customers say YES, opting in to receive emails after their purchase (56% to be exact).
UP TO 70% OPEN
44% open rates on average, with open rates as high as 70% in the welcome series! Industry average open rates are just 15%
UP TO 11% CLICK
5% click rates on average, with click rates as high as 11% in the welcome series! Industry average click rates are just 2%
Subscribers have to opt in to your AWeber list. This means that the people who subscribe actually want to hear from you! This can result in much higher-than-average open and click rates. Love, Georgie open rates are triple the industry average, and click rates are more than double. Of course, the number of subscribers and email performance varies by shop; these numbers are an example of what's possible but not a guarantee.
So far, so good—but what are the limitations?
- While the setup is pretty straightforward, it does take some time and effort to get things going and maintain the program. A great email program isn't something you can set up once and then forget forever.
. - You can see email opens and clicks in AWeber, but you can't see if, or what, your subscribers purchased from the emails. Etsy does not send sales information to AWeber.
. - The AWeber free plan doesn't include every feature that the Pro plans do, and free accounts can only have up to 500 subscribers. Pro plans start at just $19/month and prices increase as your list size increases. You can see pricing details here.
What I offer to help you get started
Does this all sound like a lot, and maybe a little overwhelming? I totally understand. Many Etsy sellers are one-woman-shops, and between balancing your shop, your products, customer service, marketing, and a life outside of your shop, sometimes adding one more thing to your plate just isn't an option.
Here are the flat-rate packages I offer to help Etsy sellers get started with AWeber email marketing:
— THE MINI —
Perfect for: Tech-savvy DIY-ers who want a little help getting set up, then want to run things on their own afterwards.
This step-by-step blog post can walk you through it, but packages also include the option to walk through it together over the phone or a screenshare to make sure you're good to go!
The colors and design of this email can't be changed, but we can 100% make sure that the copy aligns with your brand voice and message!
PACKAGE PRICE: $400
— THE MEDIUM —
Perfect for: Medium & large shops who plan to spend more time on email marketing and want a solid foundation to get started.
This step-by-step blog post can walk you through it, but packages also include the option to walk through it together over the phone or a screenshare to make sure you're good to go!
The colors and design of this email can't be changed, but we can 100% make sure that the copy aligns with your brand voice and message!
Is your main template a simple product promo? Maybe you'd like a newsletter or sale template too—we'll chat about what makes sense.
PACKAGE PRICE: $800
— ALL-INCLUSIVE —
Perfect for: Thriving shops looking to really invest in marketing to build relationships and increase return shoppers.
This step-by-step blog post can walk you through it, but packages also include the option to walk through it together over the phone or a screenshare to make sure you're good to go!
The colors and design of this email can't be changed, but we can 100% make sure that the copy aligns with your brand voice and message!
Is your main template a simple product promo? Maybe you'd like a newsletter or sale template too—we'll chat about what makes sense.
Discussing your shop and helping you plan what to send to which subscribers, when, and why.
These could be newsletters, new product announcements, sales, or order follow-up.
PACKAGE PRICE: $1200
Want to get started with Etsy email marketing? Let's talk next steps.
This page contains affiliate links for the AWeber email marketing platform. If you purchase service via the links on this page, I may receive a commission.
Briar Rose Consulting is not affiliated with or endorsed by Etsy.