How to Send Good Marketing Emails
Welcome to our crash course on how to send good marketing emails!
Picture this: You're gearing up to hit that "send" button on your latest email campaign, but before you do, wouldn't it be great to have a quick checklist to ensure it's going to hit the mark?
Well, fear not, because we've got you covered! In this post, we're going to dive into three key questions every savvy email marketer should ask themselves before pulling the trigger on their latest email.
Ready to step up your email game? Let’s start by exploring the WHY, WHAT, and WHO of sending good marketing emails.
1. WHY Should the Recipient Care?
You've crafted a killer email, filled to the brim with exciting news, amazing offers, or the latest must-have product. But hold up! Before hitting send, let's pause and ask ourselves a crucial question: Why should the person receiving this email care?
Think about it this way: Sure, you're pumped about your new offering or announcement, but what's in it for your subscriber? Put yourself in their shoes for a moment. What would make them stop scrolling through their inbox and pay attention to what you have to say?
Imagine you're receiving this email. What would make you go, "Wow, this is exactly what I've been looking for!" Maybe it's a special discount tailored just for them, exclusive early access to something awesome, or valuable information that solves a problem they've been facing.
By understanding what matters to your subscribers and highlighting the benefits from their perspective, you'll grab their attention and make them eager to dive into your email. So, before you hit send, make sure you can confidently answer this question: Why should your recipient care?
2. WHAT Action Should the Recipient Take?
Alright, you've got your recipient's attention with a compelling reason to care about your email. Now, let's talk action!
When it comes to crafting effective marketing emails, having a clear and singular goal is key. Think of it like giving your recipient a friendly nudge in the right direction. You want them to know exactly what you want them to do next.
So, ask yourself: What's the one thing I want my recipient to do after reading this email? Whether it's clicking a link, reading a post, making a purchase, or leaving feedback, keep it simple and focused.
And here's a pro tip: Pay attention to your design! Have you ever heard of solid vs. ghost buttons?
Solid buttons are like big, bold invitations to take action. They usually have a solid fill in a stand-out color that contrasts with the background and demands attention. For this reason, you should use solid buttons for the primary action you want your recipient to take.
But sometimes, you may have more than one call-to-action within an email. In this case, ghost buttons can be an effective way to signify an action of less importance. They typically have a basic shape, a thin outline, and a transparent fill, giving them a more subtle appearance.
Here’s an example of solid and ghost buttons from one of our recent email campaigns:
In this example, the primary action (solid button) is "Grab the Checklist," while the secondary action (ghost button) is "Schedule a Free Q&A Call."
For more insights on how to nail your call-to-action design, check out Designing Email Buttons That Drive Engagement
With clear direction and thoughtful design, you'll guide your recipients toward the action you want them to take. So go ahead, make that call-to-action shine!
3. WHO actually needs to know about this?
Last but certainly not least, let's talk about who needs to be in the know about your email.
Instead of blasting your message to your entire list and hoping for the best, it pays to be a bit more strategic. Think of it like inviting the right people to the party!
First things first, consider segmenting your email list. What does that mean? It's like dividing your subscribers into different groups based on their interests, behaviors, or location. For example, you might send a special offer to your most engaged subscribers, recommend products based on their past purchases, or promote a local event to subscribers in targeted zip codes.
Now, let's talk timing. Have you ever received an email asking for a review right after you've received and tried a product? That's what we call a transactional email triggered at just the right moment. By timing your emails to align with your customer's journey, you'll increase the chances of getting a response.
So, before you hit send, think about who actually needs to know about it. By targeting the right audience with the right message at the right time, you'll ensure that your email doesn't end up in the dreaded "delete" folder.
We Can Make Your Email Life Easy!
Feeling overwhelmed with email strategy, planning, and answering these 3 important questions with every send—not to mention all the other non-email aspects of running a business? We specialize in email marketing and graphic design that creates meaningful connections between your customer and your brand.
Schedule your free 30-minute consultation and tell us what your biggest hurdles are with email marketing right now.
Sending Good Marketing Emails Has Never Been Easier
By asking yourself three simple yet powerful questions before hitting send, you can ensure that every email you send is attention-grabbing and action-inspiring.
Remember, it's all about putting yourself in your recipient's shoes, clearly defining the action you want them to take, and targeting the right audience with precision timing. When you can confidently answer these questions, you’ve got the green light to send that email to your marketing list!
Want to make sure you hit the mark with every email, every time?
Download our Bulletproof Preflight Email Checklist for a flawless inbox presence 📩
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