marketing Archives - Briar Rose Consulting

What is Owned Channel Marketing?

One of the big things I’ve noticed over the past few years is brands becoming increasingly frustrated with the performance of their paid marketing channels, and wanting to give more attention to owned channels instead. Because our team works pretty much exclusively on owned channel marketing, I thought it would be fun and useful to…

How to Set Up AWeber Email Marketing for Your Etsy Shop

📢 Heads up, Etsy sellers! In February 2024, Etsy made changes to their third-party integration and no longer share email addresses with the AWeber email marketing platform. This means that the content in this post isn’t going to be very useful any more. But fear not—we’ve got tons of ways you can still grow your…