Posts by Caitlin

Okay, maybe not ALL brands need this subscription upsell email…but a lot do. If you sell a product that: Is consumable Is also shelf-stable Has an auto-ship option Doesn’t take up too much space to store Then this automated email is likely to be a game changer. Why does a subscription upsell email matter? As…

Many e-commerce businesses are hurting right now due to inflation and the general state of the economy. And every platform and marketing channel claims to give you the best returns on your marketing spend. So, how do you decide which efforts to prioritize? » Uncover the truth about those “easy money” claims here: “Email is…

Last issue, we outlined the three questions we get most often, as an email-focused marketing agency: 1. How do I know what to send? 2. Is it worth it to pay for a custom email design every send? 3. What is an email audit & does our brand need one? We dove into #1 -…

Last month, we kicked off a mini-series on Optimizing Owned Channel Marketing (you can check out the previous issue, What is an owned channel? here if you missed it!). In the next installments of this mini-series, we’re digging into our favorite owned channels, starting with email marketing—where are the best ways to save money, how…

Tune up your email program before the biggest shopping day of the year. We don’t need to tell you how important Black Friday can be for e-commerce stores. It’s a golden opportunity to boost sales and connect with customers during one of the biggest online shopping weekends of the year. That’s why it’s crucial to…

Tips to Supercharge Your Black Friday Email Campaigns Black Friday is one of the most critical times of the year for ecommerce brands, especially for small businesses looking to stand out in a crowded market. With millions of shoppers on the hunt for the best deals, your email marketing campaigns can be the key to…

8 Creative Checkout Opt-In Examples for Ecommerce As an e-commerce store owner, you already know that checkout is a great place to get email opt-ins and SMS sign-ups. Since customers already provide their contact information to complete a purchase and are eager to receive order updates, it’s the perfect moment to ask. Plus, at this…

When it comes to digital marketing, few tools have stood the test of time quite like email. But let’s face it, understanding its full potential can seem like a monumental task for small business owners. We’re here to help shed light on this subject and arm you with all the knowledge you need to be…

Is Your Email Service Provider Lying to You? Let’s talk about one of the most common email marketing myths: the idea that email is a breeze. You’ve probably heard it before – those tantalizing promises from email service providers that make it sound like all you need to do is set up a couple of…

Have you ever experienced the frustration of realizing that your important emails have ended up in someone’s spam folder? It’s a common issue that many people and businesses face, and the reasons behind it can be quite complex. But fear not—there are steps you can take to troubleshoot and potentially resolve this problem on your…

Welcome to our crash course on how to send good marketing emails! Picture this: You’re gearing up to hit that “send” button on your latest email campaign, but before you do, wouldn’t it be great to have a quick checklist to ensure it’s going to hit the mark? Well, fear not, because we’ve got you…

👋 Hi Etsy seller and new friend! You’ve probably heard about the “termination” of the AWeber integration in Etsy. Whether you’ve used this service in the past or not, you likely have questions about what this means and why it matters. This post will break down what’s happening and provide actionable steps to help you…

Briar Rose Consulting turned 5 years old last month! And while I’ve been working in design & digital marketing for over a decade, running a small business is a whole different animal. Here are the 5 lessons that have been most noteworthy in these first 5 years. LESSON #1: TREAT THEM LIKE YOUR ONLY CLIENT…